Privacy Policy
Last Updated: May 2026
Baby Let’s Move EHF (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy applies to your use of:
- www.babyletsmove.com
- www.movinmama.com
- the Baby Let’s Move mobile application (the “App”)
and all related services (collectively, the “Services”).
This Policy explains how we collect, use, and share your information.
1. Information We Collect
We may collect the following categories of information:
Personal Information
- Name
- Email address
Payment Information
Payments are processed by third-party providers (e.g., Rapyd).
We do not store or have access to your full payment details.
Usage Data
- Quiz responses
- Program activity
- Content interactions
- Pages visited
- Time spent on pages
Device & Technical Data
- IP address
- Browser type
- Device information
- Operating system
Tracking & Analytics Data
We use tracking technologies, including:
- Meta Pixel (Facebook Pixel)
- Conversions API (server-side tracking)
- Google Analytics (GA4)
These tools collect information about how you interact with the Services.
2. How We Use Your Information
We use your information to:
- Provide and deliver the Services
- Process transactions and payments
- Improve our content and user experience
- Communicate with you (including service-related emails)
- Analyze performance, usage, and trends
- Support advertising and marketing efforts
3. Sharing of Information
We may share your information with trusted third-party service providers, including:
- Payment processors (e.g., Rapyd)
- Email platforms (e.g., ConvertKit)
- Analytics providers (e.g., Google)
- Advertising platforms (e.g., Meta/Facebook)
These providers process information only as necessary to perform services on our behalf.
We do not sell personal information for monetary compensation.
4. Advertising & Tracking
We use Meta (Facebook) advertising tools, including:
- Meta Pixel
- Conversions API
These tools allow us to:
- measure advertising performance
- optimize campaigns
- deliver relevant advertising
Information about your interactions with the Services may be shared with Meta in accordance with their policies.
5. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
- Request access to your personal information
- Request deletion of your personal information
- Request correction of inaccurate personal data
We do not sell personal information for monetary compensation.
We do not sell or share personal information for cross-context behavioral advertising.
To exercise your rights, contact:
We will respond within the time required by applicable law.
6. Data Retention
We retain personal information only as long as necessary to:
- Provide the Services
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
7. Data Security
We implement reasonable technical and organizational safeguards to protect your information.
However, no system is completely secure.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- improve user experience
- analyze usage
- support marketing and advertising
You can manage cookies through your browser settings.
9. International Data Transfers
Your information may be processed in countries outside your place of residence.
We take reasonable steps to ensure appropriate protection of your data.
10. Third-Party Links
The Services may contain links to third-party websites.
We are not responsible for their privacy practices.
11. Changes to This Policy
We may update this Privacy Policy at any time.
Continued use of the Services constitutes acceptance of the updated Policy.
12. Contact
Baby Let’s Move EHF
Smyrlahraun 1
220 Hafnarfjörður, Iceland
Company No: 4402220210
Email: support@babyletsmove.com